Expected Delivery Date on the product page – Increased Conversion Rate by 7%

Test Background:

As per the survey analysis, the users were curious to know when they will get the product if they make a purchase

Test Hypothesis:

We believe that via adding the expected delivery date on the product pages will improve the visits to the cart, in turn will increase the conversion rate.

Change

Add an expected delivery date on the product page

Location

Singapore

Industry:

Technology

Website:

https://prismplus.sg/

Device: Mobile

Control

Variation

Results:

99CRO delivered 7% uplift in the ecommerce conversion rate with 96% of statistical significance.
As per the statistical significance, the variation got deployed.