Sticky filters on Mobile – Increased Conversion Rate by 11%

Test Background:

As per the heatmap data, a good amount of clicks can be seen on the filters. Also as per the Google Analytics data, we see that the users who interacted with filters converted at a greater rate.

Test Hypothesis:

We believe that keeping the filters sticky on scroll will increase the interaction with filters, in turn will improve the conversion rate.

Change:

Keeping the filters sticky on scroll

Location

United Kingdom

Industry:

Apparel

Website:

https://www.broraonline.com/

Device: Mobile

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Control

Variation

Results:

99CRO delivered 11% uplift in the ecommerce conversion rate with 98% of statistical significance.

As per the statistical significance, the variation got deployed.