Two Products per row layout on the Product Listing Pages – Increased Conversion Rate by 25%

Test Background:

As per the scrollmaps on hotjar, 55% of the users only reach till the third fold on the product listing page. This indicated that the users were not able to view a good amount of products while scrolling.

Test Hypothesis:

We believe by placing the two products per row on the product listing pages will help in reducing the scroll depth and increase the visits to the product pages which in turn, increase the chances of conversions.

 

Location

Australia

Industry:

Fashion and Apparel

Website:

https://enapelly.com.au/

Device: Mobile

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Control

Variation

Results:

99CRO delivered 25% uplift in the ecommerce conversion rate with 97% of statistical significance.
In addition, this improved the visits to the product pages and increased revenue per visitor.