Two Products per row layout on the Product Listing Pages – Increased Conversion Rate by 25%
As per the scrollmaps on hotjar, 55% of the users only reach till the third fold on the product listing page. This indicated that the users were not able to view a good amount of products while scrolling.
We believe by placing the two products per row on the product listing pages will help in reducing the scroll depth and increase the visits to the product pages which in turn, increase the chances of conversions.
Fashion and Apparel
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