Open top category navigation on mobile – Increased Conversion Rate by 22%

Test Background:

As per the GA data, mobile has 75% of the traffic and the top 4 product categories were Android TVs, Monitors, Soundbars, Monitor Arms.

Test Hypothesis:

We believe by keeping the top categories in an open navigation on mobile will improve the visits to the inner pages, in turn will increase the transactions.

Change

Open navigation on mobile with top categories on it.

Location

Singapore

Industry:

Technology

Website:

https://prismplus.sg/

Device: Mobile

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Control

Variation

Results:

99CRO delivered 22% uplift in the ecommerce conversion rate with 98% of statistical significance.
As per the statistical significance, the variation got deployed.