Sizing chart optimization on the product page – Increased Conversion Rate by 12%
In the customer surveys, the user mentioned the concerns regarding the difficulty in finding the SIZE GUIDE on the product page which was placed below the product details or description.
We believe by displaying the size guide above the size options will improve the UX, in turn will lead to increase in conversions.
Added a size guide link above the size options and on click it showed the pop-up with sizing information.
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