Sizing chart optimization on the product page – Increased Conversion Rate by 12%

Test Background:

In the customer surveys, the user mentioned the concerns regarding the difficulty in finding the SIZE GUIDE on the product page which was placed below the product details or description.

Test Hypothesis:

We believe by displaying the size guide above the size options will improve the UX, in turn will lead to increase in conversions.

Change:

Added a size guide link above the size options and on click it showed the pop-up with sizing information.

Location

Australia

Industry:

Textile & Manufacturing

Website:

https://enapelly.com.au/

Device: All

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Control

Variation

Results:

99CRO delivered 12% uplift in the ecommerce conversion rate with 96% of statistical significance.
As per the statistical significance, the variation got deployed.