Form on the pop-up – Increased Conversion Rate by 32%
Test Background:
As per the funnel analysis, 70% of the users drop off from the form page.
Test Hypothesis:
We believe that via getting rid of the form page and converting the form into the pop-up will reduce the size of the funnel and improve the conversion rate
Change
Form on the pop-up
Location
US
Industry:
Technology company
Website:
https://www.thoughtspot.com/
Device: All
Control
Variation
Results:
99CRO delivered 32% uplift in the ecommerce conversion rate with 97% of statistical significance.
As per the statistical significance, the variation got deployed.
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Why Choose us?
5+ years of experience in
Conversion Rate Optimization
CXL certified CRO Strategists
A robust team of dedicated
developers, research analysts,
quality analysts and UX designers
High Velocity Experimentation
Program
Advanced customer research