Form on the pop-up – Increased Conversion Rate by 32%

Test Background:

As per the funnel analysis, 70% of the users drop off from the form page.

Test Hypothesis:

We believe that via getting rid of the form page and converting the form into the pop-up will reduce the size of the funnel and improve the conversion rate

Change

Form on the pop-up

Location

US

Industry:

Technology company

Website:

https://www.thoughtspot.com/

Device: All

Control

Variation

Results:

99CRO delivered 32% uplift in the ecommerce conversion rate with 97% of statistical significance.
As per the statistical significance, the variation got deployed.